Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. ... There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web.
Why do it?
Proper article submission work can be highly effective in boosting your rankings but they keyword here is 'proper'.
A link from Page A of Website A to page B of Website B carried more weight if both Page A and Page B are about the same topic. So what better way to do that than write an article about something, like say 'oak wood flooring', include a link to your page about oak wood flooring and submit it to as many article sites that will have it.
Then you would have lots of pages on different websites, all about oak wood flooring, and all pointing to your oak wood flooring page.
This activity carries a fairly strong weighting in Search Engine Optimization. It may need to be carried out alongside other tasks in order to be fully effective. Read the text carefully for further details on how to do article submission for SEO for maximum impact
There used to be thousands of websites that would accept articles with little or no auditing. At the most basic end article sites would only demand that the text you submitted to them was original. That lead to article spinning. Writing what was essentially the same article about 'oak wood flooring' but in a slightly different way.
Search engines realised this activity was getting out of control. No one ever visited these article sites except to submit more articles to them anyway and they were easy for search engine algorithms to spot - thousands of short articles, all with links to one site only and poorly frequented by real internet users.
The poorly controlled article sites were labelled 'content farms' and any links from them discounted as worthless.
Much to the surprise of many article submission is still alive and well. Although many who do SEO believe article writing has been struck down it was only a particular type of article writing that got hit - poor quality.
These types of article sites continue today and article submission is part of what they welcome. However now, as then, you have to have something truly of value to say in order to have text accepted
It is worth noting that some of the best article sites allow you to edit their content or submit editing proposals. So, for example, you can edit a Wikipedia article with new or better information and link this back to your page that contains the back up evidence without having to submit an entire article.