Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing is about information.
In other words, it's the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.
This may be in the form of a change in personal behavior or, as most marketers hope, it could be in the form of a purchase decision.
It's not about forcing a sales pitch at people, but helping them move towards the best course of action (that just may be buying from you).
Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Blog articles pioneered content marketing. Blogs have become commonplace in the business world, as well as society in general. It allows for people to access high-quality information for free. Blogs are just a gateway for other mediums of content marketing.
eBooks allow for an extensive amount of information to be shared regarding some aspect of your business. These usually focus on the most frequently asked about part of a business, and go to great lengths to explain and point readers in the right direction — to you!
Videos are oftentimes a nice change of pace and are more engaging to your buyer personas. Have fun with it, as the great ones have a tendency to go viral, which can bring all kinds of traffic and attention to your brand.
Having email subscribers allows your brand to share more content, nurture leads, and eventually close those leads into sales through various email campaigns