Digital Marketing

Products or services using digital technologies, mainly on the Internet are marketed under the aegis of Digital Marketing which also include mobile phones, display advertising, and any other digital medium. “In App advertising” is other popular format of digital advertising in India.
Digital Marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products ,and services that satisfy the goals of both parties. It is about generating sales and /or capturing leads that are searching on the internet for answers.

BENEFITS:

  • Puts the consumer in control
  • Provides Convenience
  • Increase satisfaction
  • Drives Band Royalty
  • Reduces the selling cycle
  • Reduces the cost of sales
  • Builds your brand
  • Provides targeted results
  • It is measurable and cost effective. 

OBJECTIVES :

  • To engage with your audience
  • Reaching the right audience
  • Provides Convenience
  • To motivate your audience to take action
  • Efficient spending on your campaign
  • Return on investment.(ROI)

SEM-Search Engine Marketing

More hits, more publicity, more gains ….

In age of internet, the power of search engines is unfathomable. Google statistics show whooping 38 billion + searches made at this moment. Though the percentage of users clicking on hosted ads is lesser than the organic searches made by any user for their needs, but this drastically changes when the same user searches on his mobile. Here is where in we bring in powerful solutions and position your company into real business.

Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. In SEM, advertisements in text or image form are posted on search engines such as Google or Bing and are then placed prominently in the SERP. The posting of advertisements within the framework of SEM is the main source of income for search engine providers. There are multiple reasons for an advertiser to choose the SEM strategy. First, creating a SEM account is easy and can build traffic quickly based on the degree of competition. Secondly, the shopper who USES the search engine to find information tends to trust and focus on the links showed in the results pages. However, a major number of online sellers prefer paid links. Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Paid inclusion products known as sponsored listings are provided by most search engine companies either in the main results area or as a separately identified advertising area.

SMM – Social Media Marketing

The promotions over social sites is one of the hugely exploited strategies in the market and we arrange that for our clients before they can spell face book. Having a page on social sites not only attracts the customers but also allows word of mouth spreading. We are witnessing the global online market age, twitter alone creates 500 billion tweets in a day. We ace at putting you on limelight of social media. World is rapidly growing closer due to ties on social communities and reviews on websites. 50% of Indian population uses mobile surfing on daily basis hence proving it stupendous strategy of marketing. Interlinked social networking sites like twitter further propel the advertisements via re tweet and shares. At SAS, we care about your reputation. It is impossible to get complete brand exposure unless non-traditional approaches are adopted for marketing. We also assist in showcasing your advertisements on the daily visit news websites.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in.
Majority of paid ads spend in India goes to Google network, Facebook, Twitter and other social media networks. However, what options you would find at SAS Advertising is not only Google, Facebook, Twitter, but other high impact digital options. Popular digital options outside of Google and Facebook in India are News websites like Timesofindia.com, sports channels like cricinfo.com, finance sites like moneycontrol.com among many others.

SEO – Search Engine Optimization

SEO objective is to increase the website’s traffic counts, and ultimately conversions, by ranking very high in the result of searches for the keywords in the search query. SEO’s mission is to make the site’s content worthy of higher search engine ranking by being more relevant and competent then the competitions. The SEO process is often viewed as struggle to rank well for just few keywords, instead of a struggle to satisfy the needs of those entering the query .If you search on your best keywords you will see the leading sites in the rankings and to obtain traffic for your content you will need to rank higher than those top sites. Our site and full services optimize and improve your search engine rankings (traffic and profits) via our services, proven methodology and strong proprietary tools. It is the job of SEO is to genetically re-engineer the Website so that it becomes an eagle.
By May 2017, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.

Email Marketing

Email marketing is a way to access the consumers directly via electronic mail to, for communication, marketing and promotional messages which is fast, cheap, and far-reaching. It helps in building loyalty, trust, or brand awareness and a merchant’s relationship with current or previous customers, repeat business, gain new customers or convince and attract current customers. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient’s prior consent (opt-in).