Regional Cable Channels

Electronic media is encroaching the world of paper media and so is it a popular way of advertising. A picture is worth thousand words and so is the analogue communication. The term ‘electronic media’ refers to any form that is accessed by an electronic device viz. radio , television and media on internet. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format. Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting.

Regional Cable Channels
Television marketing has become one of the favourites with house wives and since past few years people have started believing on these as reliable methods for buying products or subscribing to the services. It is by far fastest means if delivering the message visually to your prospective customers. SAS lets you find a suitable and economic option for short and long term television advertisements. They will assist in the selection and use of media ensuring optimal and cost effective communication to the target audience.
Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Cable TV advertising allows advertisers to reach out to a local populace. Media options available for advertising in Cable TV are video ads, scrollers, aston bands, teleshopping and L Bands. Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers and Aston Bands.
Cable advertising comes in many ways to reach cable subscribers that are often overlooked. Most small business owners cannot afford series of TV commercials. Whatever, form of cable advertising you choose, you can advertise your company on a tight budget through Regional Cable Channels in your City or All over India.
Our sales representatives can help you to find which method will work best for you if you’re in a dilemma or if you’re looking to advertise long-term as well. Cable companies are pan India to find markets with rates that suits you and assist you, the path of low cost, effective cable advertising. Most cable companies have Movie, Music, Bhakti and regional language channels. Depending on where you live, your local community channel may feature your business info over a Video Ad or a scroller ad of your company’s business.

Video Ad
A TV commercial is a video ad appended in middle of popular serials, movies and Bhakti programmes. SAS experts help you make one for your product.

Aston Band
SAS helps you design an animated ticker ad which plays along the bottom of the screen of popular channels on TV.

Scrollers Ad
SAS also helps design usual tickers which scroll from right to left on television.

Teleshopping ad
Teleshopping ads last for about 10 to 30 minutes and SAS helps you design content and displays which effectively pass on company image to customers and forms an impression of reliability.
L Band
L shaped ads are very frequent on music channels and youth of today is hooked on to such channels. SAS excels in understanding the nerve of youth and helps you design ads which will gain centre of attention. The cost of L Band advertising is higher than scroll ads.


Radio is an all- pervasive medium with a reach of 90% in India. The main advantage of its geographic flexibility because of local coverage, segmented audiences and relatively inexpensive advertisement rates and production costs.
First radio ad appeared in 2001 and ever since it has grown to almost 5% of total marketing expenditure on popular Indian radio channels like Radio Mirchi, Red FM etc.
Significance of this way of marketing is that you have control on the frequency with which your message gets delivered to radio listeners and another being that you reach your prospective customers anytime of the day or night. Radio industry has lot of competitive channels but each of them target specific group of audience hence making it immensely approachable way to advertise.
Each radio station is operated with specific market segments in mind, so despite there being many radio stations nationwide there are particular stations that target your specific market. In the car, at the office, in the garden you can reach your customer on the radio throughout the day or night. This increases the frequency that your message can be delivered. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action.

Media Buying

SAS has skilled professionals who understand best ways to reach target audience for your product and also acquire media inventory so you have full control on the telecast of your products as and when required. This is a trending nature of this age marketing.
The media buying function negotiates price and placement for advertisements. As a media buyer we will negotiate, purchase and monitor advertising space and airtime on behalf of clients. The aim is to reach the highest number of people in the target audience at the lowest possible cost. A brand can reach out to Pan India in a single instance. Media planners and media specialists have a vast array of media outlets at their disposal, both traditional media and new media. Traditional media would include radio, TV, magazines, newspapers, and out of home. New media might include satellite TV, cable TV, satellite radio, and internet.