What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.
Email should also be optimized for mobile usage as according to statistics over half of emails are opened on mobile devices.
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
In an age of increasing usage of social media for advertising, email marketing still rules the roost.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read or deleted
Email marketing can substantially increase your income if you do it correctly. (See the tips below.) It's a great way to get people to visit and/or revisit your website or blog, and more traffic usually equates to more income
One easy way to grow your list, Create an offer with enquiry form and ask for people to give you their email address to access that offer details. Encourage your current subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to fresh networks, friends, and colleagues who might sign up for your list.
First, identify what your specific email marketing goals are. Are you using email for customer retention? To upsell or cross-sell? To convert prospects into paying customers?
Test the hypothesis by sending one set of emails in the morning and one set in the afternoon. Analyze and document the results to see if your hypothesis is correct. Did the emails sent in the morning have higher levels of engagement than the emails sent in the afternoon?
Learn from the results to improve future campaigns. If the performance was better during a certain time, send future emails at the time of day that performed better.