Mobile Advertising: Any Device. Anywhere

Extend your advertising reach into the exciting World of mobile. Reach your target audience regardless what device they are on by incorporating a mobile advertising strategy. Target users by behavior, geography, content or even by a specific mobile device. No one can deny the World is transitioning towards a heavier usage of mobile devices. Luckily, advertising on mobile devices is very similar to traditional display advertising. Lets get started

It's Possible to Add Value with Personalization

For many people, mobile advertising is a great deal more personal than simply reaching out to a huge audience over the Internet. With the use of targeted data and cookies, you can tailor your mobile advertisements to individuals when they are most likely to be affected by them. For instance, during a mobile advertising campaign, you can track the geographical location of a viewer visiting your website, and offer them deals and information based on where they are

There Are Various Formats to Choose From

About 80% of the time people spend on their smartphones is actually spent using applications. Because mobile advertising solutions allow you to access media opportunities all the way from apps, to mobile responsive websites, to social media banners, you can make the most of the formats that are most likely to appeal to your target audience. You can even choose to adapt or adjust your advertising techniques to make them more interactive in particular formats.

You Can Constantly Test and Improve Your Techniques

You can even choose to split your mobile marketing campaign between a number of different settings, from Facebook and Social media advertising, to application banners and more, then test which options give you the best results. Keep in mind that there are also a range of step-by-step tutorials and advice columns available online that can help you in implementing your mobile advertising campaign from scratch. The more you learn, the more successful your strategy is likely to be.

Mobile advertising can be done in the following ways

Mobile Web

Text tagline ads, mobile Web banner ads, WAP 1.0 banner ads, rich media mobile ads

Multimedia Messaging Service

Short text ads, long text ads, banner ads, rectangle ads, audio ads, video ads, full ads

Mobile Video and TV Advertising Units

Ad breaks, linear ad breaks, nonlinear ad breaks, interactive mobile video and TV ads

Mobile Applications

In-app display advertising units, integrated ads, branded mobile applications, sponsored mobile applications

Advertisers can target (and report on) in-app and device-optimized website impressions by
  • Device Type - Phone, Tablet, or Desktops & Laptops
  • Device Make and Model - Apple iPhone, HTC Droid Incredible, etc
  • Carrier - Airtel, Vodafone, Jio, etc
  • Connection Type - Carrier-based or wifi/static
  • Mobile Operating System - Android, iOS, Pad, etc.
  • Mobile Browser - Android, Safari, Blackberry, etc

Breaking Down 'Mobile Advertising'

As mobile devices outnumber television sets now by almost 3 to 1, the chances of a potential customer seeing a mobile ad are greater than that of most other forms of advertising today. One of the popular models in mobile advertising is known as cost per install (CPI), where payment is based on the user installing an app on their mobile device. CPI mobile advertising networks work either as incent or non-incent. In the incent model the user is given virtual points or rewards to install the game or app.


Mobile Adverting Platforms

Mobile advertising also works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location. Some mobile advertisements may appear only when a mobile user is in close proximity to a certain store or service provider. Mobile ad placement works by way of a programmatic bidding process for ad placement, in which advertisers bid in real time for the right to place an ad on a mobile device. The infrastructure that allows for this process is known as a demand-side platform (DSP). Use of such platforms allows advertisers to optimize their performance as based on a number of key performance indicators (KPI), such as effective cost per click (eCPC) and effective cost per action (eCPA).

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