Newsletter marketing is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers. Online businesses utilize newsletters to keep their brand top-of-mind for consumers, establishing authority in the space and notifying readers of products that may interest them
Like all marketing initiatives, newsletters need to have a quantifiable impact on the business. The first step is setting measurable goals, which often include:
Creative headlines: Subject lines should entice the reader to open the email and accurately represent its contents.
Relevant and consistently scheduled: Information should be specific to the target audience and be published in regular intervals.
Strong call to action: Every newsletter should have a desired action to be performed by the reader.
Uncluttered format: If leads are confused or overwhelmed by the formatting, they are more likely to unsubscribe or be disengaged with the newsletter.
Mobile responsiveness: More people are using mobile devices to check email and shop online. Companies need to make sure their newsletters are optimized for tablets and smartphones for the best results.
Unsubscribe: Businesses want to keep leads as happy as possible, even if that means losing their subscription to a newsletter. Furthermore, opt-in forms must be visible for potential customers to sign up.
Incentives: Rewards will not only attract consumers to opt into newsletter marketing, but to make a purchase.
Terms and Conditions: Leads will want to know what their personal information is being used for when they sign up for a newsletter.