Ecommerce SEO is all about ensuring your product pages appear among those ten organic search results. Of course, there are many more pages to explore:
But the higher the page number you rank on, the lower the traffic you’ll generate.
A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google.
Your rank on the first page matters as well. The same study found that the top result grabs 32.5% of traffic on average. The second result grabs only 17.6%. By result six? You’re looking at less than 5% of traffic on average.
The name of the game, then, is to rank as high on the first page of Google, Bing, Yahoo, etc. as you can for search terms that your potential customers might be using.
Step 1: Keyword Research
It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. First, note that ecommerce keyword research is different than most of the keyword research you’ve read about online. Why? Most sites care about information keywords