LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches.
For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.
After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices.
In this Linked ads guide, we provide a quick yet comprehensive overview of what the platform has to offer marketers. Whether you’re totally new to LinkedIn or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign.
Advertising on LinkedIn helps businesses of any size achieve their goals.
Target a unique audience
Over 560M active professionals are on LinkedIn. Target them by job title, function, industry, and more.
Create easy and effective ads
Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.
Control your budget and costs
Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.
Ads for any budget and goal
Set up payment in minutes. All you need is a credit card. Bid for your target audience LinkedIn ads are sold by auction. You bid against other advertisers trying to reach the same audience.
Choose your pricing
Choose from CPC or CPM pricing. Or choose Sponsored InMail and only pay when your message is delivered.
Control your costs
Set your own budget, bid, and schedule. Start with any budget and stop your ads at any time.
Creating Your LinkedIn Company Page
First thing’s first: before making your way through our LinkedIn ads guide, it’s definitely in your best interest to create a Company page. Think of your Company page as your own personal hub, representing yet another point to amass new followers and share your content. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game.
The Self-Serve PPC Advertising Platform
LinkedIn stresses cost-effectiveness through its self-service ad platform. In fact, you can target a specific audience for as little as $10 per day. The criteria for LinkedIn’s self-service ad platform includes the ability to segment ads by company, job title, job function, seniority, school, skills, age, gender and more.
Not unlike Facebook Ads, LinkedIn allows marketers to drill down and reach only specific users versus casting the widest net possible. Additionally, LinkedIn provides advertisers a wealth of options to reach their target audience. Granted your account and Company pages are set up, below is a snapshot of what you can do.
Display & Text Ads
PPC ads on LinkedIn are perhaps the easiest to get started with. These ads have the potential to appear in multiple places such as within a user’s inbox or on the side or bottom of the LinkedIn homepage. Self-service display ads give you the ability to include an image or video, as well as ad copy.