SMS is highly effective as messages are likely to be opened within just five minutes. This makes text messaging marketing software a great way to connect and provide reminders, contests, and coupons.
SMS (Short Messaging Service) marketing is a mobile marketing channel to reach out to customers through text messages. It is making quick strides as a very effective form of communication to reach out to target customers, considering the fact that by 2020, as per prediction, 90 percent of the world population will have a mobile device.
Just line cold calling and e-mail marketing, if the right message is not sent to the right audience it would be considered spam and a nuisance. Segmenting the target audience ensures that the right individual receives the relevant information and it will pass the chasm between information message and spam message.
Timing is always the key for any marketing-related message. It is important that messages are not pervasive. For instance, it might not be a good strategy to message an individual early in the morning or late in evening. Unlike emails, where an email campaign on Saturdays might not provide the expected result, but a SMS campaign might produce its best results
Messages with the right ‘Call to Action’ is the key. Open- ended messages are usually less successful compared to messages which requires a user to execute any specific tasks or messages related to deal with limited time offers.A very necessary point to be kept in mind while creating content for SMS is the limited character limit of 160 characters
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business.
With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS - instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.
Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary
A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers. This can be a great strategy for smaller businesses who are looking to create a buzz locally.
Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!