Content marketing is among the most important methods to attract potential customers. Why? Creating regular, fresh and unique content is precisely what Google is looking for when rankings a website. Specifically, Google is measuring how “valuable” your content is by using several different signals such as social media shares and backlinks to the article.
While content marketing is among the most important factors to ranking well in Google, more importantly, when done correctly, valuable information is conveyed to those who are looking for your products or services. Website visitors are seeking credible, authoritative information that provides assurance of an individual or company. By establishing one’s website as authoritative with original, informative information, visitors will stay on one’s site longer, click through the website more and come back more frequently. All of these benefits are signals to Google that help a website’s rankings.
When one’s website is developing content that is informative, other websites are more likely to reference your content by using a link from their website to your article. These types of backlinks are precisely what Google is looking for to rank a website well. Why? Well, they are typically of better quality and are coming from other websites within your subject area, which creates a semantic relationship that helps Google understand the nature of one’s website.
Content is the single most important and sought-after commodity on the web. It’s the entire reason people go online and frequent news sites, blogs, chat rooms and billions of other web pages every day.
But what exactly is content?
On the web, we define content as the topics, ideas, facts or statements in a webpage or website. Content is published in the form of text, images, audio and video.
Content serves four main purposes: to inform, educate, entertain and connect people. Go to any website and you’ll observe at least two of these purposes in action.
In many cases, content also must serve to capture people’s attention to the point of convincing them to take some sort of action, such as buy something, sign up for an account, download a free report, etc. In this case we would turn to specialized marketing craft called copywriting
Text is simple. It is added on the webpage as text blocks or within images. The best written content is unique textual web content that is free from plagiarism. Web content added as text can also include good internal links that help readers gain access to more information.
Another kind of web content is multimedia. Simply put, multimedia refers to any content which is not text; some examples include: