What is a Tagged URL?

Let’s say you need to promote a site named “www.xyz.com” for a Twitter campaign you’re preparing to launch this winter. A tagged URL will allow you to organize that link with the following parameters:

URL = www.xyz.com

So the tagged URL will be:

www.xyz.com/?utm_source=twitter&utm_medium=social&utm_campaign=winter_launch Here, a question mark separates the actual URL from the first parameter. The ‘&’ sign separates the other parameters. What these parameters do is to send stats from the tagged URLs back to your Google Analytics. These parameters can tell you almost anything about the ways users are getting to the most important parts of your web portal.

So how do you take the right path to campaign tagging? In this article, learn the method of tagging your campaign using the most widely used campaign settings specific to the ga.js tracking code, a JavaScript library used for measuring how users interact with a website.

General campaign features

This site gives you a glimpse of how various methods can be used to control the general behavior of your campaigns on the entire site or on specific pages in Google Analytics. For example, you can analyze the number of present visitors on your website from a specific social media platform like Facebook or Twitter. Or, choose from a specific targeted location within a given time frame.

Custom campaign tracking

Google Analytics has an automated system through which it collects the data from Google AdWords. This happens when your Analytics account is linked to the AdWords account. If you have non-AdWords links of keywords, or you wish to track your user clicks from email campaigns or identical sources, you have the ability to set up custom campaign tracking. Campaign tracking is a method of identifying how users are reaching your website.

This is done with the help of a URL Builder Tool.

Online tools for building a properly tagged URL

Google URL builder is the most popular tool for creating properly tagged URLs. However, it is never a bad idea to explore other online tools for managing and tracking your campaign URLs. Let’s take a look at some of the most efficient URL builders available.


Spreadsheets can be used for more than tagging a bunch of URLs. To properly create tagged URLs along with their campaign parameters, you can opt for either Microsoft Excel or Google Spreadsheets. Spreadsheets are a good way to track your URLs as they enable you to get an accurate analytics report. You can easily compare your conversion numbers and traffic across different mediums, sources, in a monthly, weekly or yearly manner.

There are various spreadsheets templates available online which can be used for tagging your campaigns.


- Keeps track of your past URLs and campaign parameters

- Free

- Your team gets a centralized spot for building URLs

- Brings consistency to your tagging guidelines

Other Tools

There are other tools and third party software that can be used for building tagged URLs. Some of them are:

- Raven’s GA URL Builder

- OpenAdTools Link Tracker

- Foretaster’s Simple Tag

- ROI Revolution’s GA URL Builder

Besides these tools, there are many more ways out there to build a properly tagged URL. Once you understand the need and the capabilities of the tool you are using, it becomes easy to choose the method with confidence.

However, no tool can help you if you don’t have a coherent and consistent strategy. If your marketing strategies are not established with proper planning and expertise, all your tagging might fall apart and you may even ruin your traffic analytics report. Follow these tips and start making the most of all of your campaign data

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